Bill Bongiorno is President of Blue Chip Public Relations, Inc. and has been garnering media attention for financial advisor clients for the last 18 years.Bill Bongiorno
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How Can Advisors Become A Regular On Financial TV; What Each The Big Three TV Outlets Are Looking For
There are three main channels for financial television that reach the retail investing public: CNBC, Fox Business and Bloomberg. Each has some conditions about its guests. Here is a breakdown of what each station is looking for from an advisor and how you might approach becoming a guest: Write Your Own News Releases, Become Known Locally Financial Advisors Should Publish In Professional Trade Magazines Advisors Should Start With Local Media Before Going National To Hone Their Message, Positioning Tying Your Public Relations Efforts To Holidays And Special Dates Makes Your Topics Timely For Advisors, Creating An Editorial Calendar Will Make It Easy To Organize Your Public Relations And Marketing For the Year Ahead |
